In a recent survey on real estate marketing, email marketing provider EmailOutbound found that tablets and smartphones are key in upping agents’ productivity. ““Tablets are quickly becoming a necessary marketing and productivity tool for the real estate industry,” said Joe Chives, manager of EmailOutbound. In 2011, a Realtor Magazine poll found that over half their readers would make their next mobile computing purchase a tablet, and it seems like they’ve followed through. Whether they’re promoting homes through social media or giving detailed information during tours, tablets have become an important tool in the real estate world.
Sue Adams sells houses in French wine country, often working with chateaux and ancient farmhouses. Unlike selling a suburban home on a cul de sac, the deals Adams does have to be the perfect fit. She’s conscious of using her clients’ time as efficiently as possible, and giving them an accurate idea of what their space might hold. She needs a tech sidekick that’s easily portable and offers high-res images, so she’s invested in an iPad. “If we’re looking at the wrong houses I can take them for a coffee and scroll through pictures of other properties on my portfolio,” she said. “[That way,] I get to show them the right houses first and not some other agent.” Timing is vital, and a tablet means Adams can show her clients all their options at the most opportune moment.
Now that cheaper Android tablets are dominating iPads and the phablet’s gaining momentum, even independent agents with smaller budgets will be able to increase their agility and up productivity with a tablet. We’re curious to see how it will all connect as the houses they’re selling get smarter and smarter.