Is there a specific formula for a trend-setting app? We would argue there is, and Delta Airlines’ new offering almost gives us everything we need. They are not the first airline to go iPad-savvy–last year a Singapore airline replaced seatback TVs with iPads–but Delta could set the standard for airline-tablet integration.
Every good app:
Streamlines processes. If you randomly showed up to an airport without a ticket or destination, you could settle in one of those charming vinyl seats and do the entire thing from your iPad. First, peruse an interactive world map and assess the most exciting destinations. Then, book your flight, check into said flight, and have your boarding pass delivered to your smartphone. Fly Delta delivers one connected process, with one device to command it all.
Replaces a tired resource. We have all looked reproachfully inflight magazines in the seatback pocket. It’s creased, stained by previous flyers’ food and probably drool. There are pages missing. Still, you will flip to the back to find out what movie you’re watching. The Fly Delta iPad app replaces the paper, serving as a “light travel guide” and offering entertainment choices picked especially for your destination.
Inspires wonderment. Like Google+ Hangout lets you try on a tiara or sport a mustache during your conversation, every good service has something for the kids to play with and the adults to smile about. In Fly Delta, that’s the “Glass Bottom Jet” feature, which gives you a view of the world below you as you jet across the sky. It’s integrated with social networks, so you can leave messages for friends who fly the same route in the future.
It seems the companies that connect us to new parts of the world should naturally favor high-speed connection in all aspects of their service. Next, can we get some free inflight wi-fi please?